i take

design

seriously

I design products, brands, and experiences with equal parts curiosity and conviction - thinking deeply about the problem, obsessing over the details, and making sure the final thing feels as good as it works.

Oorja
kapoor

About

Honest Driven Unapologetic

Work

Dime Clinikk Magic Studio

Resume

Strategic Experimental End-to-End
I design like I have something to prove.
I do.
I've always been better at making things than explaining myself. Design was the first place that made sense to me. A blank page doesn't need you to perform; it just needs you to be honest. It gives you room to ask better questions, make something, break it, make it again, and eventually arrive at something that feels right.
I make things to understand them. I design to make them matter.
End-to-End Design Systems Built
1 +
Functional Teams Partnered With
1 +
Prototypes Shipped to Production
1 +
Industry Recognitions & Features
1 +
USER EXPERIENCEDESIGN SYSTEMSBRAND IDENTITYINTERACTION DESIGNRAPID PROTOTYPINGART DIRECTIONPRODUCTION READYI TAKE DESIGN SERIOUSLY THE PLAY EVEN MORE SOMAKING THINGS MATTERFORM BACKED BY FUNCTIONZERO TEMPLATE NOISEDESIGNED TO BE FELT
USER EXPERIENCEDESIGN SYSTEMSBRAND IDENTITYINTERACTION DESIGNRAPID PROTOTYPINGART DIRECTIONPRODUCTION READYI TAKE DESIGN SERIOUSLY THE PLAY EVEN MORE SOMAKING THINGS MATTERFORM BACKED BY FUNCTIONZERO TEMPLATE NOISEDESIGNED TO BE FELT
DESIGN SYSTEMSB2B &
MAGICSTUDIO ENTERPRISE
B2B & ENTERPRISEDESIGN SYSTEMS, MAGICSTUDIO
END-TO-END UXFINTECH
TEEVRA & EDTECH
FINTECH & EDTECHEND-TO-END UX, TEEVRA
EXPERIMENTATIONCONVERSION
GARTNER & CRO
CONVERSION & CROEXPERIMENTATION, GARTNER
MINISTRY COLLABSOCIAL &
NIFT DELHI RESEARCH
SOCIAL & RESEARCHMINISTRY COLLAB, NIFT DELHI

PRODUCT DESIGN

End-to-end UX/UI from discovery and wireframes to high-fidelity design systems.

BRAND IDENTITY

Cohesive visual languages, typographic hierarchies, and brand kits built to stand out.

INTERACTION DESIGN

Micro-interactions, smooth transitions, and tactile interfaces that feel responsive and alive.

DESIGN SYSTEMS

Scalable, reusable component libraries that bridge design and engineering seamlessly.

USER
RESEARCH

Grounded qualitative feedback, user journeys, and problem framing before pushing pixels.

CREATIVE DIRECTION

Guiding visual narratives, aesthetic positioning, and cross-platform design consistency.

RAPID PROTOTYPING

Clickable, interactive mockups to test flows and align teams fast without dev bottlenecks.

DEV HANDOFF & OPS

Production-ready assets, clear tokens, and tight dev collaboration to protect the craft in code.